Don’t make the mistake of thinking that beauty is these girls with fake boobs and injected lips. Beauty should be natural. When women age, gravity takes over. Boobs start to droop, paying money for a cure to hold on to your youth is a cop out. If I start looking at beauty as a social problem, which I do, I see why the industry for beauty products is a billion dollar industry. Max Webers, Iron cage theory explains in a nutshell why being beautiful or wanting to be beautiful is a problem. The iron cage theory is the idea that every human problem there is a scientific solution. This leads to a disenchantment of the world. The longing for consuming things such as beauty becomes a prison like iron cage. We have the freedom to be beautiful but we are imprisoned by the thought that you will never be 100% satisfied with yourself. And the industry that sells beauty products is not helping. Beauty is- what is hard to achieve. There is something that troubles me in society. When I was younger I learned that humans have basic needs, water, clothing and shelter which is Maslow’s hierarchy of needs. Now I’m learning the real term that. From a sociologist Imagination. Maslow’s hierarchy of needs is, “How can we get here if we don't fit in with our peers? We feel like we need to purchase items to raise our self esteem or show others that we belong”. We have something called Self actualization which is the need to feel fulfilled. Then there is something We refer to as Consumerism-buying things we don’t need just to make us happy.
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