advertising confuses me!

ADVERTISING CONFUSES PEOPLE BY GIVING THEM A WIDE CHOICE OF PRODUCTS

Advertising can be termed as a ‘double edged sword’. It has acquired both positive and negative views from people. To some extent advertising does confuses people by giving them a wide choice of products. This is because, as and as the competition between the sellers has increased, the demand for advertising has also increased. For example, if a certain cell phone company is advertising, its rival company will try to sell their products by making a better ad. This happens, even if the quality of the product is different. Thus, sometimes the consumers are not only confused but also fooled by the sellers by selling them products with fake claims.

But the brighter and a more positive outlook towards advertising shows that it has helped the consumer in various ways. Due to intense advertising, the consumers are able to choose a lot of products that can be useful to them. They can easily compare the prices as well as quality of the products. It is an effective check on the quality of the product. Advertising also informs us about the various improved products that are available. It also makes us aware of the progress is various fields. It has improved the standard of living of the people by decreasing the prices of the products. Thus in my opinion, both the sellers and the buyers are kept in sync through advertising.