NEW Pepsi cans

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2007 is a big year for Pepsi Company because of the lunch of new cans. Pepsi has only changed the design of the cans 10 times since 1898(http://www.cbc.ca/consumer/story/2007/02/02/consumer-pepsi.html).

This year Pepsi Co has created a new design of cans to generate new customers. Around the globe, people will see new cans on the shelf, their will be a new design every 3 weeks and each can will come with a hyperlink that direct the customer to a website. The challenge is to win the tasks and get you work notices, such as designing the next Pepsi billboards or get a change to spin with a DJ and many more options inside every new design of Pepsi cans.

I think the tactic is to generate new customers like teens and people that are interested in deign, music and other forms of art or media. I think the Pepsi can do not inspire me to drink them I think it is how the soda task. I think the cans are interesting, but do you think it will generate more customers?
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jac's picture

It probably will. People are more into the aesthetic appeal of products than anything else. Personally, Coca-cola will always be my soda.

--I am nothing special, just the combined efforts of every
person I've ever met and every book I've ever read.

JasparEfaw's picture

i would collect them but not drink them pepsi is gross :( -Jazziy

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