This year Pepsi Co has created a new design of cans to generate new customers. Around the globe, people will see new cans on the shelf, their will be a new design every 3 weeks and each can will come with a hyperlink that direct the customer to a website. The challenge is to win the tasks and get you work notices, such as designing the next Pepsi billboards or get a change to spin with a DJ and many more options inside every new design of Pepsi cans.
I think the tactic is to generate new customers like teens and people that are interested in deign, music and other forms of art or media. I think the Pepsi can do not inspire me to drink them I think it is how the soda task. I think the cans are interesting, but do you think it will generate more customers?No votes yet












It probably will. People are more into the aesthetic appeal of products than anything else. Personally, Coca-cola will always be my soda.
--I am nothing special, just the combined efforts of every
person I've ever met and every book I've ever read.
i would collect them but not drink them pepsi is gross :( -Jazziy