Today Pagans United officially kicks off phase one of the Pagan Awareness Project. Since early 2004, Pagans United members have worked diligently to bring forth awareness of what Paganism is (and what Paganism is not), and to engage in activism within a framework that benefits Mother Earth. And since 2004, members have become increasingly aware of the need for someone to design tools that are available to everyone (the media, elected officials, the general public, other Pagan activists, etc), so the Pagan Awareness Project began. Our hands are full with presentations, literature that can be sent out, outreach to the Interfaith community and much more.
Having said all of that, here is piece number one! Since Halloween (Samhain) is quickly approaching, we thought it imperative to get this out because, as years of experience have taught us, the Pagan community will be inundated with journalists wishing to talk to a real live witch for the Halloween season. It happens every year and drives much of the Pagan community absolutely insane. So, here you have it folks...
PAGANS AND THE MEDIA: THE GUIDELINES
Over the decades since Paganism entered the mainstream, media outlets have begun to increasingly cover Paganism and issues of concern to its practioners. Since Bob Barr’s 1999 attempt to outlaw the practice of Paganism on military installations, the media coverage of Paganism has hit all-time highs. For the most part, these articles are well written and are, quite often, very fair. There are, however, several points that continually offend Pagans.
It is our hopes that this guide will serve as a way to clear up those points of contention so that your story will both cover the facts without adding to the stereotypes that Pagans continually battle and be well met by readers of all backgrounds.
1. The words Pagan, Paganism, Wicca, etc should always be capitalized.
These words, like the words Christian, Christianity, Muslim, Jew, etc are proper nouns. Failing to capitalize these words is not only bad grammar, but is consider incredibly offensive to Pagans and will often be met with numerous letters to you pointing out your failure to capitalize.
2. “Self proclaimed” is a no-no.
Would you call a Rabbi a “self proclaimed” Rabbi? Pagan leaders, just like those of other religions, go through years of extensive training before being granted the title of High Priestess or High Priest. Likewise, calling someone a “self proclaimed” witch is also offensive. If your article is well written and not of a derogatory nature, there is no need to say “self proclaimed” as, assuredly, your article will explain what the term witch means.
3. Paganism is a religion.
Pagans are not one day a year (read: Halloween) only entities. Paganism is an every day way of life. We have ethics, morals and standards, just as those of other religions do. We do not want to be interviewed only during the Halloween season, when a festival stirs up controversy, or when an alleged Pagan does something morally wrong. Ask us deeper questions than those, or you will quickly find yourself without future interviewees.
4. Pagans are not Satanists.
Most articles get this right, however, this statement is still worth making and repeating. Satan, or the devil, is a Judeo-Christian concept. Pagans do not recognize the existence of Satan, nor of any other all evil being.When even a single article casts Pagans in a negative light (i.e. calling Paganism a cult, calling Pagans evil, equating Paganism to Satanism, etc), we then have to do years of work to undue the harm that one incredibly inaccurate article caused.
5. Paganism is not a fad or fringe movement.
Paganism is, again, a religion. Pagans are not on the fringes of society, but are a part of society. We are your neighbors, teachers, doctors, students, friends and family. Paganism, in its various forms, has been around for thousands of years. The Supreme Court has recognized Wicca (a branch on the Pagan family tree), as a religion and has afforded its practioners the same rights given to other religious groups in the United States.
6. Pagan Sabbats should always be capitalized.
The same sentiments as expressed in item number one are applicable here. Sabbats are to Pagans as Christmas, Easter, etc is to Christians. Failure to capitalize is considered incredibly bad form.
7. Always research.
When writing an article on Paganism, research is a necessity. This is, likewise, true when quoting someone that says something about Pagans or Paganism. Take for example a recent article by the AP. This article was about violent street gangs and the man being interviewed equated Pagans to terrorists and gang members in one of his comments. This was not only incredibly offensive to the Pagan community, but resulted in this man and the AP receiving countless emails in protest. One ignorant or blatantly misconstrued comment can undue years of work on the part of the Pagan community and will result in your future work being ignored and viewed as less than accurate to the Pagan community. There are many great resources available, and we encourage you to utilize them in order to lend credibility to your article and to prevent said harm from being accredited to your work.
By following these 7 guidelines, your article is almost sure to be met with approval by the Pagan community. One last piece of advice, always remember that your article on Paganism, whether you write for a small time newspaper in middle America or a corporate giant, will undoubtedly find its way to the national Pagan community at some point via word of mouth and The Witches’ Voice.
Should you have any other questions or concerns, we encourage you to contact a Pagan in your area or to email the Pagans United P.R Representative at fallon_glenn@yahoo.com or Pagans United President at moonpanther2004@yahoo.com for more information. We look forward to reading your article in the future!
©2006 Pagans United (written by Fallon Glenn)




I really thought this was a satire, but then I looked at your profile and realized you were serious. Either way, you're not doing yourself a favor.
Not doing myself any favors how? For standing up for what I believe in and letting people know that they've got it wrong because I'm absolutely sick and tired of being called evil, devil worshipper, etc by misinformed and/or judgemental don't bother to actually do any research Christians (and I'm not saying that all Christians fall into either category). If offering education and resources isn't doing myself any favors, so be it. I'll keep on not doing myself any favors.
Don't mind dolittle, he's already stated he's only in this for the money.
You're not doing yourself a favor because this sounds more like a satire, not something we need to take seriously. I had to change my comment completely after I looked at your profile. Rephrase it--that's all I'm saying.
sat·ire (str)
n.
I inferred no satire in this article. In fact, I have witnessed the mistakes that Fallon is attempting to correct being perpetrated by writers many times over. If Fallon's article had been written about Buddhism or any other well known religion then it would not have been subject to this criticism.
Oh, yes. The irony.
I have been a Pagan for ten years now and have read far too many reports from journalists who would do well to read these guidelines. You only have to visit the WitchVox website to see the misinformation reported about us from journalists who don't bother to research the topic or are just looking to put a sensationalist spin on a story.
The thing is that this bad journalism does affect real peoples lives by perpetuating inaccurate stereotypes of Pagans and presenting us as crazy and dangerous when the reality is that we follow a peaceful spiritual path that is every bit as deep and meaningful for us as Christianity is for Christians.
Bright Blessings.
Dan Greywolf /|\
Good post Fallon. I think if someone going to write about something they should always try to write in a way that is informative and respectful of their subject. The fact that Paganism is less familiar then Christianity to many Americans makes it that much more important for media sources to double check their information.
Most definitely. Most media outlets get most of it right, but getting something half or almost completely right isn't good enough IMO. Too many Americans get all of their information from the media without doing research, etc on their own. I'd like to think that those people are at least getting correct information from the media since they can't bother to research, etc on their own.
gee dolittle next time i read an article on christinity i will call it satire and give it just as little respect as you seem to give my religion. and that is how little respect i have for you also. you are as close minded and ignorant as most people in the town i live in. Dee
Go ahead. It doesn't even bother me that, intentionally or not, you spelled it "christinity." Of course, your assumption that I'm a Christian or something like that proves you're as close-minded and ignorant as you think I am.
Most excellent article. Im glad people are taking active steps to keep the media informed. :P
I've not posted back since my original response to dolitte in part because I simply didn't have time and in part because it's simply not worth it. Close minded people rarely change. I could gave a care less if he likes the article or not or if he thought it was satire or anything else. The purpose wasn't for people like it, but to help journalists get it right. Will it help? Who knows. But it's worth a shot. Some journalists wouldn't care if you smacked them in the face with the truth, they're going to sensationalize anyway... but there are many, many out there that like to get the facts straight. If this helps, right on.
Thanks to everyone that read the article and chimed in (whether you liked it or not). It is greatly appreciated!
I thought Paganism was a blanket term for several religions (Asatru, Wicca, Mystical Faery whatever, Classical Paganism, Druidism, Native American Religion, etc, etc.), not just "a religion".
The term is an umbrella term for various religions (Wicca, Asatru, Celtic Polytheism, etc). However, only some fall into any of those umbrella categories. Many just prefer 'Pagan'. And then there is neo-Paganism which is generally just called "Paganism". So, Paganism is both an umbrella term and not.
This is an excellent advice, and very timely, indeed. Thank you. Throughout my own years of research, I've heard that one should use the term Pagan, and that one should use the specific branch to designate one's beliefs. How would something like that be covered?
I'm Wiccan, but generally call myself Pagan. Others call themselves Wiccan, Druids, etc. And some will give you both. It really depends on personal preference as to how to designate him/her. There's not set formula or whatnot.
"We don't receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us." -Marcel Proust
...there is no way that all pagans are going to agree with everything in here.
Personally, I think it really depends on the article and the target audience of said article as to whether any guidelines will yield approval. Having such a broad set of guidelines for all pagans and all pagan-related articles seems an impossibility.
"Men become civilized, not in proportion to their willingness to believe, but in proportion to their readiness to doubt."
"Freedom of press is limited to those who own one."
H. L. Mencken
It's almost a certainity that not everyone is going to agree with the guidelines laid out here. Pagans are notorious for disagreeing.
But it's a start. We've seen far too many people complaining when the media gets it wrong, but very few have tried to be proactive and set it straight beforehand.
Thus far the article has been received warmly in the Pagan community and with members of the media. You can't please everyone all of the time however, and I don't have the time to try. These are the very basics, that most Pagans agree on (to one extent or another) and the things that we've seen Pagans complain about the most.
"We don't receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us." -Marcel Proust
It is a start. And I didn't see it as satire. And.... sometimes its just easier to say pagan than to explain a complex spirituality thats not mono-theistic (or in some case is not deistic at all)
www.worldcantwait.com
by the way, how do you pronounce samhain
www.worldcantwait.com
I pronounce Samhain as sow'een (sow'in). I've heard it pronounced sow'veen (or sah'vin) and Sam-hane as well.
"Our lives begin to end the day we become silent about the things that matter."