So Dove started with a campaign a while back for real women. They used women in their advertisements who had real bodies and complexions. They were trying to spread the word that women do not have to try and live up to the expectations portrayed in the media .I loved this campaign and in turn support it by buying more Dove products. Now Dove has gone a step further and has created a campaign to help young girls become confident and love themselves..."flaws" and all. Their web site also offers a place for mothers and mentors to look at how their reaction about their bodies and self esteem effect young girls and ways to positively impact them.
This campaign has been out for a while but I thought it would be a good post because lately I have been seeing a number of post as well as women in my life comparing and feeling insecure about who they are..curves and everything. I think its important for women to try and see themselves in a more positive light. To actually take that compliment and say...yea maybe I am beautiful, or talented, or smart, and not just blow it off as completely crazy. I can admit to feeling insecure about myself. I'm 5 feet tall and when I'm standing next to a beautiful 5.8 women I can get discouraged and sometimes it takes some reassuring but in the end I have to believe that I have some positive aspects of my own to offer to others. Everyone has aspects of themselves that are beautiful and perfect in their own way, so lets try and find a way to see it. I want to suggest that every women find a friend or even a stranger and give them a complement today. Lets support each other in our uniqueness.
here the dove campaign web site if anyone would like to check it out
I think it is great that a company is doing their best to try and help women out as opposed to generating a sell. All too many times have I seen a company try and show the "ideal" woman and how their product can turn you into that. It's wonderful that Dove is trying to help women become more secure with themselves. They've got a great campaign!
Wow, I really like the idea of this campaign. This is exactly what I wanted to see in advertising: Real people!
I love Dove for that, too. The women really are beautiful - all ages, all body types, all nationalities, all gorgeous.
I don't need drugs - I have genetics.
yeah I think its a great campaign they've got going. very refreshing.
I'm also very glad that the Dove campaign has HEALTHY women. They're not advertising an unhealthy, thin look, and they're not promoting obesity by depicting obese women as "real women". They're showing healthy, typical women, some with curves, some without, just normal, average women.
I love dove. I love this campaign, it's something that's needed to be done for a long time. Plus, their products are great.
Stormy
Dove was so smart for doing this. And on top of that I absolutely love their products!!!
I love the dove campaign. Have you seen the video for it on YouTube? It's very powerful :-)
~Jessica~
"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them" - George Bernard Shaw-
I found that part about mothers and mentors thinking about what they say in front of young girls about their own flaws, and how it can affect the way these girls think about their body. I work at a day camp and have heard girls complaining about their bodies and I think, "How can they think like that? They're so young!" and then I hear myself complain about how short I am, or that I am too skinny, or how I hate my freckles, in front of these girls and I understand. I always do my best to make sure the kids I work with feel special, mainly for their accomplishments, but I have to work at making sure I am setting a good example about how they feel about themselves.
http://www.progressiveu.org/blog/tricia0711
confident women are beautiful women. Not worrying so much about how you look is extremely liberating! I go out with no make-up and sweat cloths feeling more secure then all the more dressed-up/make-uped women around me. And I have more time to pursue my talents and passions in life. Take care of yourself, yes, but compete and compare with other women on "sexiness" while the guys are having fun or working on cool-new technology or other things. That is exhausting and counter-productive. I am a fan of the dove campaign-for-real-beauty.