Cover Letter Help

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Hi, everybody! I have questions with my cover letter. First of all, I read on a website that in the first paragraph, you're supposed to include a factoid about the company and in the third paragraph, you're supposed to explain why you would be a great match for that company; but, how can I include those elements in my cover letter when more than one company is going to see my cover letter? Also, how can I include those elements in my cover letter if I don't know the company's name and there's no way of finding out that information because that company doesn't have a website? Because job postings don't include their company name.

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