How do you feel about Athletes who "JUICE UP"?

I was wondering how you all feel about athletes who "Juice Up" or if you don't like that term use steroids? Is it really that big of a deal? Should be be penalized? Personally I do think its a big deal, its like false advertising, these people are our childrens hero's, they want to grow up to be just like them. How is it affecting our kids when they find out that their hopes and dreams aren't possible unless they use performance enhancing drugs to make them more then human? When I was little I wanted to be Jose Conseco, this was when he was one of the best in the game, it didn't last long because of the drugs he was using got the best of him. Now he supports the use of steroids because he feels they make you a better athlete, how do you feel about this? Are they better athletes? Do they deserve to be able to go down in history as breaking records, when they do it on performance enhancing drugs?  Is this fair to the players of the past?