Evelyn Pringle. Documents acquired by the New York Times from attorney Jim Gottstein show that Eli Lilly ran a "Viva Zyprexa" marketing campaignZyprexa Cat Out Of The Bag
"If an epidemic of adult schizophrenia and manic-depression occurred since Zyprexa came on the market in 1996, I find it amazing that I somehow missed it.
But I must have because the Times describes a 2001 company meeting with Zyprexa sales representatives, where a Mr Bandick praised 16 sales reps for the number of prescriptions they had convinced doctors to write, according to a script prepared in advance of the meeting.
The Times states: "More than 100 other representatives had convinced doctors to write at least 16 extra prescriptions and thus "maxed out on a pretty sweet incentive," Mr Bandick said.
So the question here is, how could 100 sales reps get doctors to write prescriptions for a drug only approved for schizophrenia or manic depression for 16 more people if they were not promoting the drug for other uses?
Lilly apparently expects us to be stupid enough to believe that all these doctors in every state in the US, many of whom were general practitioners, came up with the idea to prescribe Zyprexa to every Tom, Dick and Mary for every indication under the sun right out of the blue."http://www.opednews.com/articles/genera_evelyn_p_061219_zyprexa_cat_out_of_t.htm Click to read more on this outrage
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