A Veritable Phenomenon.

Snakes On a Plane has become nothing short of a stunning cinematic phenomena, their already agressive ad campaign has just sallied forth with a stunningly gutsy new concept.

Having Samuel L. Jackson call people and tell them about it. Click below.

http://snakesonaplane.varitalk.com/

Now, it's clear the creators have been gunning for cult status, realizing that this film had only one redemption and that was a fan base. Seeing that remarkably cheesy movies that were poorly done are now appreciated by a niche it slowly made on pop culture and are veritable merchandise cash cows. They are gunning for this using every stop, a cheesy title, presumably a tongue in cheek script, fan boy superman Jackson (over a decade down the road and Pulp Fiction is still generating tons of merchandise as well as horribly done rip offs.), and now a William Castle-esque gimmick to make sure it will remain in the minds of all those that witnessed this phenomena.

And the question is, is it flying? Remember "The Producers" certain thatrical elements can cancel each other out.

I think of when Showgirls was released, after realizing that they had a huge stinking pile of cinematic waste on their hands the producers tried a different angle, promoting the awfulness and trying to generate a fan base. This fizzled horribly because cult status is so subtle.

Of course, a pre-emptive cult status strike could possibly fix that, but it seems to have gone the route of Monty Python and the Holy Grail. It began somewhat slow and eventually built into a cult classic with no rival, being quoted and merchandised at every turn, but then something happened, its fanbase got irritating and suddenly it has becoming a thing of nerds, doomed to the wasteland of datelesness and pimples. This was its rise and fall, and so also has SOAP gone. I've already seen people irritated with references to a film not being released for another week, albiet after its initial release it was being hailed as a brilliant campy film sure to be loved by all, but now has already begun symbolizing the poster-child dork.

Thus making it an amazing film phenomenon, like the ball of twine from "The Book of Virtue" making a man lose years of his life in an attempt to escape growing pains (or "Click" for the modern man) , SOAP has apparently lost years of its cinematic life to escape the building up period, but a building without foundation is sure to crumble, and I predict nothing but disaster with Snakes on a Plane.

But will I be there August 18th? Yeah, I will be.